Builders and construction

Lakeside Muskoka

Mitch Joiner · premium ICF construction · Parry Sound
Project size $1M to $2M+ builds
Timeframe First 30 days live
Ad spend Zero

A trusted name for premium construction running entirely on referrals. When a Toronto family searched for a Muskoka custom home builder, Lakeside did not exist.

The buyer for a $1.5M build researches for months. They read the site, check the reviews, scroll the feed, and form an opinion long before they pick up the phone. Lakeside was invisible at every one of those touchpoints.

The work was exceptional. The infrastructure around it was not there at all.

What we built

Premium website calibrated to the quality of the work
AI sales agent qualifying inbound inquiries 24 hours a day
Google Business Profile and local search presence
Instagram content system built from Mitch's own site photos
Lead automation so nothing falls through
Off-season content strategy to stay visible year round

What happened

5 to 46
Google reviews. 41 new, all five stars, in one month.
+3,364%
Instagram accounts reached, entirely organic
71
Direction requests in month one
3m 53s
Average time on site

What it's worth

Lakeside builds run one to two million dollars. A complete transformation with us starts at $10,000. The entire engagement costs roughly one percent of a single project. Not one percent of the year. One percent of one job.

Forty-six five-star reviews and 71 people requesting directions in the first month is not marketing activity. It is buying behaviour. A direction request means someone is coming to see you.

One additional build pays for everything we did, a hundred times over.

Now the business works while I'm on site. By the time I talk to someone they already know what we do and why we cost what we cost.

Mitch Joiner, Owner, Lakeside Muskoka
Visit lakesidemuskoka.com