Professional services

Next Steps Business Coaching

Susan Poole · business coaching · Parry Sound area
Scope Brand, website, quiz, content hub
Site nextstepscoaching.ca
Copy Written by Susan herself

Real credibility, real client results, and no infrastructure to turn either into consistent business. People were finding her on LinkedIn and by referral, then landing on a site that did not work on a phone.

She had the reputation. What she did not have was anywhere for it to land. A broken GoDaddy site that failed on mobile, a logo made with an AI tool, no brand standards, and no way to capture or qualify the people who were already looking for her.

So a warm lead would go looking, find something that did not inspire confidence, and go cold. That is the most expensive kind of lost business, because the hard part had already happened.

What we built

New logo built on a staircase motif, in Georgian Bay Navy, Laurentian Sage, and Limestone Cream
Seven page brand standards document covering logo, colour, type, voice, and photography
Six page website built and deployed live on her own domain
Every word of copy written by Susan herself, from a framework we built together
One call to action across the whole site, straight to her calendar
Contact and quiz forms delivering to her inbox with no dashboard to log into
The Next Step Assessment, a ten question quiz scoring visitors into Foundation, Growth, or Clarity
An Insights blog and newsletter hub she publishes to herself

What it's worth

Susan's business runs on one to one coaching, so the constraint was never skill or credibility. It was visibility and conversion.

At a modest coaching rate, one additional client a month covers this entire build inside the first year. Every client after that is margin, and coaching clients refer other coaching clients.

The quiz is the part that compounds. Anyone who finishes ten questions about their own business is self selecting as serious, and Susan gets their answers, their stage, and their contact details before she has spoken to them. She is not selling on that call. She is showing up to a conversation the quiz already qualified.

One additional client pays for the whole thing. The quiz means she knows who they are before the call starts.

They took the time to understand me, my coaching business and the services I offer. The result is a website that feels like me and clearly communicates what I do and who I help.

Susan Poole, Next Steps Business Coaching

What the client wrote

I highly recommend Edge & Echo.

They took the time to understand me, my coaching business and the services I offer. The result is a website that feels like me and clearly communicates what I do and who I help.

They also brought ideas, options and additions to the project that I wouldn't have thought of on my own. They were quick to respond to my questions and feedback and incorporated my suggestions throughout the process.

Susan Poole, Next Steps Business Coaching
Visit nextstepscoaching.ca