Professional services

Primp Haus

Michelle Coghlin · premium beauty · Parry Sound
Timeframe Four weeks
Services built 33, priced and bookable
Outcome She raised her prices

Exceptional operator, dated brand, and a website she was not confident sending anyone to. The digital front door did not match what was behind it.

The work turned out not to be a website problem. Primp Haus had a genuine point of view about confidence and identity that deserved its own language and its own visual system. So we built the brand first, then the platform underneath it.

What we built

New logo and full brand identity system
Brand standards guide so everything stays consistent
Rebuilt website, dark luxury editorial, mobile first
33 services architected, priced, and made bookable
Online booking and payment through Square, live 24 hours
Google Workspace, professional email, calendar, Drive

What it's worth

During the build we told her she was charging too little for the quality of what she delivers, and she raised her pricing to match.

That increase applies to every one of her 33 services, on every client, every week, for as long as the business runs. A website is a one-time cost. A pricing correction compounds.

Booking and payment now run around the clock, so the enquiries that used to arrive after hours and go cold are captured instead.

The brand work paid for itself out of the price increase alone. Everything the site does after that is upside.

I finally have something that looks like what I actually do. It feels like me, and that's everything.

Michelle Coghlin, Founder, Primp Haus

What the client wrote

Working with you on the complete revamp of my PrimpHaus.ca website has been an incredible experience. You took an existing brand and transformed it into something that feels elevated, luxurious, polished, and completely aligned with the direction I wanted to take it.

From the beginning, you were professional, organized, and incredibly clear. You presented a detailed proposal and business plan, walked me through every stage of the process, and always made yourself available when I had questions or wanted to discuss an idea.

You understood my vision remarkably quickly. You were able to recognize which elements of the existing brand felt dated or no longer aligned with where I was going, remove them, and replace them with something far more refined and cohesive. You incorporated all of my new services and products, helped me strengthen the overall positioning of the brand, and even encouraged me to increase my pricing so that it better reflected the quality and value of what I offer.

What impressed me most was your ability to take all of my ideas and turn them into something tangible within just four weeks. The finished website is beautiful, sophisticated, and exactly how I wanted PrimpHaus.ca to be represented.

You brought strategy, creativity, technology, and a genuine understanding of branding together in one seamless process. My website is stunning because of you, and you are an absolute gem of a person to have on any business or branding project. I would highly recommend you to anyone wanting to elevate their brand and bring their vision to life.

Michelle Coghlin, Founder, Primp Haus
Visit primphaus.ca