Real estate

The Dragonfly Chronicles

Denise George · RE/MAX · Parry Sound
Format Eight-chapter vertical series
Engagement 30 days

Every realtor in the region posts the same listing photos and the same market update, so sellers choose on commission. The job was to make her the only recognizable face in the market.

What we built

Eight-chapter cinematic vertical series
Distribution across Instagram and Facebook
Positioning as the commercial face for the brokerage

What it's worth

On a commission business there is only one honest frame. One transaction covers the entire series several times over, and the series keeps running for years after that.

One deal pays for it. Everything after is margin.